【干货】如何发现自己的营销天分

　　As an entrepreneur and new business owner, you need to devote yourself first to getting your product or service ready to sell -- and then quickly making money. But, along the way, you also need to decide: Should you think about hiring someone to do your marketing right away, or wait to see how business goes?

　　作为一名企业家和创业者，你要竭尽全力设计自己的产品和服务，才能有销量，才能迅速赚钱。但是，同时你也要做决定：你要考虑是否该雇用别人来帮你做营销，还是等待生意自己的发展态势。

　　We asked a network of Princeton alumni entrepreneurs when they themselves started to focus on marketing their business, and not just selling. Here, they told us, is they found their marketing talent.

　　我们咨询了普林斯顿大学的校友企业家，想知道他们从什么时候开始专注于市场营销，，而不仅仅是销售。他们告诉我们要发现自己的营销天赋。

　　They are the marketing talent!

　　他们简直就是营销天才啊!

　　Two of the alums said that they are the marketing talent for their organizations. Robin Resch of the Robin Resch Studio, pointed out, “I am a one-woman show, so my skills stand out and are always developing.” Harriet Donnelly of e5marketing, which provides marketing support for a Princeton entrepreneur, noted that, “We are the marketing talent. New people are brought in on project work at first and offered a job if they fit in with everyone else and care about the work they produce.”

　　两位校友企业家分别是自己公司的营销人才。罗宾·雷希(Robin Resch)建立了以自己名字命名的工作室，她说：“这就是我自己的舞台秀，我的技能总有用武之地，同时也能得到发展进步。”e5营销公司的哈丽特·唐纳利(Harriet Donnelly)为另一位校友企业家提供市场营销帮助。她说：“我们是一个营销人才组织，首先为新项目招纳新人，只要他与大家各方面都很融洽，并且工作认真，就会为他提供工作机会”。

　　Networking

　　人际关系网

　　Many shared their belief that networking is a great source of marketing talent, and that networking sources might range from local universities to contacts provided by the Enterprise Development Corporation (EDC), a nonprofit advisory and support group for entrepreneurs. As a business school professor, I also encourage my students to take on marketing projects for local startups. That provides them a means of putting their new skills to use and at the same time helping a new entrepreneur. We encourage our colleagues to rely on their trust networks, meaning people who are already trusted colleagues, to offer advice and help.

　　很多人相信人际关系网是发现营销人才的一大源泉，包括本地大学和企业发展有限公司(EDC)提供的联系人。企业发展有限公司是一个非盈利机构，专门为企业家提供支持。作为商学院的一名教授，我也经常鼓励我的学生参与一些新企业的市场营销活动。这样既能帮助他们实践自己学到的既能，反过来也可以帮助新兴企业发展。我们鼓励同事建立自己可信任的人际网络(当然也意味着这些人信任我们的同事)，来提供咨询和帮助。

　　Recruit talented, trustworthy friends

　　招贤纳士

　　One entrepreneur, Maximilian Huc of GoJobio, noted that his marketing talent is, simply . . a friend. “I was lucky enough to having a friend hop on board who is the "marketing talent," and I honestly don"t know what I would have done to fill his position if he had not,” Huc told us. Clearly, it pays to have talented friends that you can trust.

　　GoJobio公司的老板马克西米兰(Maximilian Huc)提到公司的营销人才是自己的朋友。他告诉我们，“有一个朋友能跟自己同舟共济，真是太幸运了，而且他正好又是位营销人才，要不然真不知道该给他安排什么工作岗位”。显然，拥有自己信任的“天才朋友”简直赚到了!

　　All of the above

　　以上全部都很重要

　　Finally, one alum entrepreneur, Austin Lewis Hollimon, of Commit Youth, said that a co-founder of his had the requisite marketing talent, and that they then continued to use their networks to expand their marketing capabilities. “Marketing talent is something we"re always looking to expand upon. Fortunately, we have a co-founder with experience in marketing for the Philadelphia "76ers," Hollimon said. "Based upon his contacts and our connection to a Princeton alumna,Maisha Walker, we are consistently in contact with leaders in the marketing industry, and we use their advice to help us grow.”

　　最后还有一位明矾企业家奥斯汀·路易斯(Austin Lewis Hollimon)，他创立了青年部落这个公司，说自己的合伙人正好具备市场营销才能，他们联手继续扩大自己的市场营销实力。奥斯汀说，“我们一直在寻找这种具备这种才能的人，很幸运，一位合伙人恰巧是这样一位人才，他在费城一家名为‘76ers’的公司提供市场营销服务。基于他的联络人以及一位普林斯顿校友麦莎·沃克的帮助，我们与营销业的企业龙头保持一致的步伐，借助他们的建议帮助我们发展”。

　　The lesson? Marketing talent is all around you. When you are ready to take that next step, you’ll know where to find it!

　　还问课程在哪里?营销人才就在你周围，只要你准备好进入下一步工作，你就会知道如何寻找他们。

标签：

相关文章： 从客户需求出发——把握核心诉求以驱动企业发展  工作部门指的是什么  轻松打造个人网站，一键开启网络世界！  新百度首页：BaiduNewHub  中兴5G TSN网络关键技术及应用验证入选2023工业互联网创新成果林心如女儿小海豚正面照被公开？颜值撞脸年轻时的霍建华，太美了  网络优化：核心策略，如何提升速度与稳定性？,河北外贸网站优化建设  SEO在线答疑，速问速答！  亚马逊中国开店，有方法吗？  互联网营销创新，如何引领品牌新潮流？,莲塘儿童网站优化排名  员工处罚通知单模板  恒创科技：小程序开发需要服务器和域名吗？杨玉环真容有多美？复原图酷似一女星，难怪唐玄宗会为她废弃后宫  湖南速马科技，双核驱动，未来何去何从？,物流跟踪网站建设  SEO加速器：企业飞跃的秘密武器  核心关键词+悬念问句，竞价优化双管齐下,红花岗区网站优化公司  战略与战略规划：企业成功的导航灯  电视能直接投屏抖音吗？  快手刷赞功能在哪里？  码字新境界，创作无边界  新专业：数字媒体学什么？  “新浪博客，一键下载，畅享精彩！”  云计算大数据是什么意思  解锁创作潜能，效率翻倍利器  龙腾SEO，优化领航者  宁波银行服务热线：95529  资产交接需要注意什么  如何撰写吸引人的视频号文案？  Enhance Your Writing: Professionalism in a Click  “汉字新语，巧言妙意”  销售渠道意思是什么  快手怎么快速上热门呢？  SEO关键词优化入门到精通攻略  竞价托管费用一价全包  SEO工具助力，高效提升网站流量与排名  百度SEO关键词搜索优化  7p营销策略分析  一键改写，轻松下载新链接  资产负债表的原理是什么  武汉全网营销效果乐云SEO，乐云如何助力企业提升品牌影响力？,门窗行业网站建设流程  首都广播电视节目制作业协会年会推优46部作品70岁林青霞现身香港！略显老态气质不减，手握数十亿身家日子滋润  网页快照新快捷键：Ctrl+Shift+S  公司解雇员工赔偿  小江驿别陆侍御，湖上重聚情意浓  杭州网络营销培训，双管齐下，效果如何？,家具迷SEO战略  竞标对注册资金有什么要求  宁波SEO专家，优化领航者  百度横空出世，何人能解其中意？,上海全网营销推广产品  文投控股9.82%涨停，总市值45.63亿元王菲有多嫌弃李亚鹏，采访时杨澜都看不下去了  “高效SEO，网站流量翻倍方案”  互联网营销的智慧引擎  软文推广可以做好网站推广工作吗？